The Palestinian BDS National Committee (BNC), the largest coalition of Palestinian unions, mass organisations, refugee networks and NGOs that leads and and sets the guidelines for the boycott, divestment and sanctions movement, supports all principled action in solidarity with the Palestinian struggle for freedom, justice and equality that is in line with universal human rights and international law.
In its 2005 BDS Call, Palestinian civil society has called for a boycott of Israel, its complicit institutions, international corporations that sustain its occupation, colonization and apartheid, and official representatives of the state of Israel and its complicit institutions. BDS does not call for a boycott of individuals because she or he happens to be Israeli or because they express certain views. Of course, any individual is free to decide who they do and do not engage with.
The global BDS movement has consistently adopted a rights-based approach and an anti-racist platform that rejects all forms of racism, including Islamophobia and anti-Semitism.
These guidelines and the fact that BDS has been initiated and is led by Palestinian civil society are major reasons behind the rapid growth and success that the BDS movement has enjoyed around the world.