OVERVIEW
In 2016, when the “Stop AXA Assistance to Israeli Apartheid Campaign” was launched, the campaign targeted French multinational insurance giant AXA for its investments in Israeli banks, which are deeply complicit in Israel’s illegal settlement enterprise on occupied Palestinian land. AXA was also targeted due to its investments in Elbit Systems, a leading Israeli arms manufacturer facilitating Israeli war crimes against Palestinians and complicit Israeli banks.
At that time, AXA held shares in three complicit Israeli banks (Bank Hapoalim, Bank Leumi, Mizrahi Tefahot) and Elbit Systems. AXA, via its wholly-owned subsidiary AXA Investment Managers (AXA IM) and its 64% share of AXA Equitable Holdings (AXA EHQ), was, moreover, invested in all five leading Israeli banks (Bank Hapoalim, Bank Leumi, First International Bank of Israel, Israel Discount Bank, Mizrahi Tefahot Bank).
AXA has adopted a mix of investment and divestment decisions regarding its investments in all major Israeli banks (see milestones). After partial divestment in December 2018 and March 2019, AXA sold all its shares in Elbit Systems by the end of 2019. In 2021, AXA also sold almost all of its shares in Equitable Holdings, retaining only a tiny share of 0.07%. This process saw Equitable Holdings depart from AXA’s parent group and resume its original name, EHQ.
After years of campaigning, in August 2024, the global Stop AXA Assistance to Israeli Apartheid coalition announced a significant milestone for accountability: popular pressure forced AXA to sell its investments in all major Israeli banks and Elbit Systems, Israel’s largest military company.
In October 2024, a new investigative report showed that as of 30 June 2024, AXA held $150.43 million – US$78.87 million in shares and US$71.56 million in bonds – in eleven companies that arm Israel during its #GazaGenocide. These are Rolls-Royce, GE Aerospace (formerly General Electric), Honeywell Technologies, Textron, Boeing, Lockheed Martin, General Dynamics, Northrop Grumman, RTX (formerly Raytheon Technologies), L3Harris Technologies, and BAE Systems.
The BDS movement continues to call to boycott AXA until it fully divests from companies involved in Israel’s ongoing genocide against 2.3 million Palestinians in Gaza.
- Why campaign against AXA?
Israel can only maintain its regime of settler colonialism and apartheid over the Palestinian people through the support of governments, companies, and institutions that need to be held accountable for their role in entrenching a decades-old criminal regime of injustice and oppression. Therefore, ending all such complicity with Israel’s genocidal regime is more urgent than ever.
Corporations like AXA play a key role in this; AXA’s investment in weapons manufacturers is directly facilitating Israel’s genocide against Palestinians in Gaza and its massacre in Lebanon.
On 19 July 2023, the International Court of Justice found Israel guilty of apartheid against Palestinians and its military occupation and annexation of Palestinian territory to be illegal. This means that all states, local governments, corporations, and institutions have a legal obligation to immediately end all forms of complicity that directly or indirectly enable Israel to maintain its illegal military occupation. They must also end complicity in Israel’s brutal genocide in Gaza and the root cause of all this: Israel’s 76-year-old regime of settler colonialism and apartheid.
On 21 November 2024, the International Criminal Court (ICC) issued arrest warrants for Israeli Prime Minister Benjamin Netanyahu and former Defence Minister Yoav Gallant, key architects of Israel’s ongoing genocide in Gaza. This decision marked a critical step in holding Israeli leaders accountable, making all States parties to the Rome Statute compelled to meet their duty and fully cooperate with the ICC in executing these arrest warrants and fulfilling their obligation to impose targeted sanctions on Israel to end its crimes and impunity.
Elbit Systems became Israel’s largest weapons manufacturer in 2018 and one of the largest clients of the Israeli military. For years, Elbit’s weapons have repeatedly been used against Palestinians, resulting in numerous casualties by apartheid Israel and the mass destruction of homes and civilian infrastructure, including hospitals, schools, and water and electric systems, as well as mass arrests and extrajudicial executions of Palestinians.
Elbit’s weapons have also contributed to the forced displacement of thousands of Palestinian Bedouins in the Naqab and the surveillance of the illegal apartheid wall between the occupied West Bank, including East Jerusalem, and Israel’s wall around the Gaza Strip.
Elbit Systems uses its sales to the Israeli army to market its weapons for export as “field-proven” – which means used against Palestinians. Elbit operates in or sells its weapons to at least 51 countries, fueling colonialism, structural oppression, and climate change globally.
AXA has a “Group Policy on Controversial Weapons,” which says that it has taken steps to terminate business ties with manufacturers of cluster bombs, cluster munitions, chemical and biological weapons, and makers of their components. Elbit Systems makes cluster bombs and has supplied the Israeli army with white phosphorus, which it used illegally against Palestinian civilians, including in Israel’s genocide in Gaza.
Note: AXA fully divested from Elbit in 2019 and has not reinvested in it since then.
Reports by human rights organizations have confirmed that all Israeli banks are involved in the Israeli settlement industry. They provide special loans for companies, government and individual projects in the Occupied Palestinian Territory, including East Jerusalem (OPT). For example, Bank Hapoalim, one of Israel’s largest banks, finances the construction of housing projects in illegal Israeli settlements in the OPT. It also acts as a guarantor and provides loans to major contractors and construction companies that build in the OPT.
The bank guarantees state loans to the companies that built the Jerusalem Light Rail. This illegal project is designed to connect settlements in illegally occupied East Jerusalem. The bank also provides mortgages to homebuyers and financial services to local authorities in illegal Israeli settlements. Bank Hapoalim also discriminates against Palestinian citizens of Israel, refusing to transfer accounts of Palestinian citizens to branches located in what they consider “Jewish populated areas.” The other banks pursue similar practices and are also part of the backbone of the Israeli settlement enterprise and the associated violations of international humanitarian law and the human rights of Palestinians
Since 2020, all main Israeli banks have been listed in a UN database for their complicity in Israel’s illegal settlement enterprise.
Note: AXA divested from all major Israeli banks in 2024 following intensifying BDS pressure.
Recent international law developments concerning Israel’s atrocity crimes against Palestinians have made clear that corporations that are implicated in the commission of international crimes connected to Israel’s genocide, unlawful occupation, racial segregation, and apartheid regime - within or beyond the Palestinian territories occupied in 1967 - are all complicit and must be held accountable. Direct complicity includes military, logistical, intelligence, financial, and infrastructure support. The corporations and their boards of directors and executives may face criminal liability for this complicity.
Recent developments include:
- In January 2024, the International Court of Justice (ICJ) found Israel to be plausibly committing genocide against 2.3 million Palestinians in Gaza and ordered provisional measures to protect the rights of Palestinians under the genocide convention. In November 2024, the UN Special Committee found Israel’s warfare methods in Gaza to be consistent with genocide, including the use of starvation as a weapon of war.
- In July 2024, the ICJ issued an Advisory Opinion finds Israel’s presence (military occupation and settlements) in Gaza and the West Bank, including East Jerusalem, to be unlawful and determined that Israel is violating the prohibition against apartheid in the International Convention on the Elimination of all Forms of Racial Discrimination (CERD).
- In September 2024, the UN General Assembly passed a resolution with an overwhelming majority adopting the ICJ Advisory Opinion and calling on States to impose a military embargo and trade sanctions.
- In November 2024, referencing the ICJ rulings and UNGA resolution, the Arab-Islamic summit called for sanctions against Israel, while the African Commission on Human and People’s Rights (ACHRP) passed a resolution, the first on Palestine in 24 years, calling on Member States to end complicity and uphold their responsibility to prevent genocide, refrain from aiding or abetting crimes against humanity, including apartheid.
- Several other authoritative bodies, including the UN Human Rights Council Commission of Inquiry, UN human rights experts, and the UN special rapporteur for human rights in the OPT, have affirmed the obligation of states and corporations to uphold their responsibility under international law as set by the ICJ rulings.
A new investigative report shows that as of 30 June 2024, French multinational insurance giant AXA held $150.43 million—US$78.87 million in shares and US$71.56 million in bonds—in eleven companies arming Israel during its #GazaGenocide. These are Rolls-Royce, GE Aerospace (formerly General Electric), Honeywell Technologies, Textron, Boeing, Lockheed Martin, General Dynamics, Northrop Grumman, RTX (formerly Raytheon Technologies), L3Harris Technologies, and BAE Systems.
The report is based on research by the corporate accountability group Ekō and the American Friends Service Committee (AFSC) and data commissioned from the independent research organization Profundo by the “Stop AXA Assistance to Israeli Apartheid” coalition.
According to the report, AXA has investments amounting to $173.62 million in at least 14 weapons manufacturers, with $134.91 million allocated to 13 companies that produce controversial weapons such as depleted uranium, nuclear arms, and white phosphorus.
The report highlights AXA’s investments in Boeing and General Dynamics, the world’s fourth and fifth-largest weapons manufacturers. Both companies have supplied arms to Israel since the beginning of the genocide in October 2023. Their weapons have been directly linked to Israeli attacks on Palestinians in Gaza, including mass killings, such as the bombing of the Tel al-Sultan refugee camp in Rafah on 26 May and the recent 10 September bombing of Palestinians sheltering in al-Mawasi, which Israel had designated as a “safe zone.”
AXA could face legal liabilities under international law, including exposure to prosecution for facilitating war crimes, genocide, and violations of human rights principles outlined by the UN Global Compact and OECD Guidelines. According to a recently published expert legal opinion commissioned by Palestinian human rights organization Al Haq and the Centre for Research on Multinational Corporations SOMO, not only AXA as a company could be held criminally liable for violating international law, but its board members, managers, and senior employees could also be held liable.
TAKE ACTION
Join the #BoycottAXA campaign!
AXA relies on its good image and contracts with public institutions, civil society organizations, and private businesses. Effective grassroots campaigning can pressure AXA to end its complicity in Israel's genocide against Palestinians in the besieged and occupied Gaza Strip.
Demand AXA divest from companies violating Palestinian rights by tagging the company on social media or contacting them by email or phone!
Get your organization or union to join the international coalition “Stop AXA Assistance to Israeli apartheid.” Email [email protected].
Ethical procurement policy
Lobby for an ethical procurement policy at your city council or ethical investment policy at your workplace (companies/universities) to exclude companies involved in war crimes and crimes against humanity wherever this occurs, whether in tender bids or partnerships and for as long as AXA is involved in weapons manufacturers arming Israel’s genocide against Palestinians in Gaza, it should be on the exclusion list!
Organize a protest outside an AXA office or headquarters and post your picture online with the slogans “#KnowYouCan divest from Israeli Apartheid,” “AXA you can't hide, you finance genocide.”
Boycott/cancel your AXA insurance policies and make your decision public!
For more information, contact Fiona, BNC Europe coordinator - at [email protected].
GET INSPIRED BY PARTNERS & LOCAL ACTIONS
Our partners have employed classic and innovative tactics to amplify the impact of the #BoycottAXA Campaign. Here’s how you can take inspiration and apply these strategies locally:
Peaceful disruptive actions
Several partners have organized peaceful protests and disruptive actions in front of/inside AXA headquarters and general assemblies, from remastering the famous song “DjaDja” by Aya Nakamura to building a representation of an Israeli checkpoint in London to highlight AXA’s hypocrisy in fueling both genocide and climate change. These direct actions have increased pressure on the French group while also drawing more customer attention and building awareness.
Mobilize your favorite sports club to pressure its AXA official sponsor
AXA sponsors several football League clubs. The Liverpool fan club has pressured AXA UK to stop financing companies involved in Israel’s apartheid and settler colonial regime.
Engage AXA’s shareholders and business partners:
Do you know a major business customer/partner or an investor in AXA? Reach out to them and ask them to join the thousands of customers who have communicated to AXA that they will no longer have ties with it. Explain our campaign's objectives and demands, and let us together broaden our impact!
If you have shares in AXA, reach out to [email protected].
MILESTONES
2024
August
In a major BDS win for human rights activists against financial institutions complicit in Israel’s 76-year-old regime of settler colonialism, apartheid, and now genocide, the “Stop AXA Assistance to Israeli Apartheid” coalition led by the BDS movement announced that French multinational insurer AXA was forced to sell its investments in all major Israeli banks.
April
At the American University in Cairo (AUC), students organized several peaceful disruptive actions and demonstrations to demand that AUC end its partnership with AXA and HP.
As AXA held its AGM, European activists hand-delivered a petition run by the corporate accountability group Ekō, signed by over 175k people. The petition called for #AXADivest from all Israeli banks, which finance Israel's apartheid and genocide against Palestinians.
A social media storm was also organized with the participation of grassroots groups and people of conscience from Europe and the Arab region.
March
Liverpool fans and residents of Liverpool launched a petition to demand that AXA, sponsor of their club, stop financing companies involved in Israel’s apartheid and settler colonial regime.
February
As part of the “Insure Our Future” week of action, more than 15 climate justice groups came together in front of AXA London Headquarters to demand that AXA stop supporting fossil fuel projects and investing in banks and companies that are financing or complicit in enabling Israeli illegal settlements and Israel’s genocide against Palestinians in Gaza.
2023
November
The administration of the Career Center at the American University in Cairo excluded AXA from the list of sponsors at the fair in response to a campaign by AUC students and faculty. The campaign continues to pressure the university to divest from AXA.