Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
As protests take place across the world ahead of the PUMA shareholders meeting, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.
Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.