Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.
Puma's support for Israel's military occupation and apartheid regime makes it the... Worst. Gift. Ever. Join groups across the world for the fourth day of action protesting Puma's support for Israel's illegal settlements on stolen Palestinian land, December 12.