On May 27, the City of Venice, Italy sponsored "Join the Stream", a promotional event including the cleanup of the Alberoni beach. The event was organized by Sodastream, an Israeli company producing home carbonation devices, as part of an extensive advertising campaign that includes a series of similar events in several Italian cities.

We are stunned to see the City of Venice involved in a shrewd marketing ploy aimed at creating an image of Sodastream as a company committed to environmental sustainability.