Art Activists Plant Trees in Luxury Cosmetics Store linked to Israeli Land Grabs
International activists today occupied a Greek branch of luxury cosmetics store Estee Lauder in protest against its chairman’s involvement with Israeli ethnic cleansing and occupation in Palestine. This is the latest in the growing campaign against the Jewish National Fund (JNF), a Zionist organisation which facilitates the transfer of Palestinian land to Jews while parading as an environmental charity.
Six members of performance arts group Land Annexation Society entered the store in Thessanoliki, Greece dressed in suits as members of the JNF and proceeded to “plant” trees over the Estee Lauder shop space on Saturday, 28th May. Flyers were distributed to shoppers and staff informing them that “this Estee Lauder space is currently being rezoned”.
This was to draw a parallel with the actions of the JNF, which has been involved in forcibly appropriating Palestinian homes and ”rezoning” them under an ecological reforestation scheme. By this “planting” of trees without prior announcement or permission, the Land Annexation Society say they wish to highlight the very activity engaged in by the JNF on Palestinian lands.
The action comes a day after the JNF hit the headlines in the UK, with British Prime Minister stepping down from his honorary patronage of the organisation following a letter from the Stop The JNF. This followed calls in the UK Parliament for the JNF’s charitable status to be revokedi.
The Estee Lauder cosmetics retailer was chosen as a target due to its chairman, Ron Lauder, who also sits as the chairman of the JNF. Activists called on customers to boycott Estee Lauder as part of the Boycott, Divestments and Sanctions (BDS) campaign against companies involved with or profiting from the violation of Palestinian rights.1
Following the establishment of the state of Israel, the JNF was given responsibility for developing lands expropriated by the government – including 531 Palestinian villages destroyed in a campaign of ethnic cleansing by the Israeli state. According to the Stop The JNF campaign, parks and forests have been planted in order to cover the traces of villages destroyed in 1948 and 19672 .. Additionally, it is accused of aiding the illegal confiscation of Palestinian lands on the basis that the owners were “absent”3.
Today the JNF holds over half of the seats on the Israel Lands Administration (ILA) Council, a state institution that sets policy for 93% of Israeli land held in the public domain, while the JNF itself directly holds 13% of such land4. In recent years there have been legislative attempts to bring into law the JNF policy of preserving land exclusively for Jews5 while a bill calling for equal allocation of land among Jews and Arabs was last year rejected.6
Eli Greenbaum of Land Annexation Society said: “The JNF is an organisation driven by a racist ideology according to which land in Israel and Palestine is the exclusive reserve of Jews. It plays an integral role in the Israeli state’s illegal colonisation of lands yet tries to conceal its activities under the mask of an environmental charity.