Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
These trips serve to present Israel in a positive light, whitewashing its regime of military occupation, apartheid, and settler-colonialism and its decades-long denial of Palestinian rights, including the right to education.
PUMA’s complicity in Israeli apartheid puts it squarely on the wrong side of history. Amnesty International's recent report on Israeli apartheid calls on businesses to cease activities that “contribute to or benefit from the system of apartheid.”