Boicote, Desinvestimento, Sanções (BDS) é um movimento palestino liderado pela liberdade, justiça e igualdade. BDS defende o princípio simples de que os palestinos têm direito aos mesmos direitos que o resto da humanidade.
Together, we have caused PUMA to lose millions in important sports contracts, exposed PUMA’s lies and spread our call for justice with millions worldwide. We won’t stop until PUMA finally ends its complicity in Israeli apartheid.
#BoycottPuma was trending on social media, with a Twitter reach of 9 million, which has since nearly doubled to 17 million. Until PUMA ends its support for Israeli apartheid, the Palestinian-led boycott campaign is only destined to grow.