Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
Leaked internal communications show Puma is shamefully using information it knows to be false to reassure its own partners and brand ambassadors who are rightly alarmed over its support for Israeli apartheid.
Active men and women football players (association and American), entire football teams, cricket players, basketball players, boxers and others have all taken to social media to courageously show their solidarity with Palestinians living under the brutal oppression of Israeli apartheid.
As protests take place across the world ahead of the PUMA shareholders meeting, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.
Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.
Take two quick actions to thank Lewis Hamilton for his stand against racism and to urge him to take that stand to Puma over its support for Israeli apartheid that South Africans say is worse than what they endured.