As in the boycott against apartheid South Africa, the BDS movement calls for a boycott of Israel’s entire regime of oppression, including all of the Israeli companies and institutions that are involved in its violations of international law. BDS does not target identity. It strictly targets companies and institutions based on complicity in denying Palestinian rights.
For example, we call for a boycott of all Israeli fruit and vegetables, regardless of whether they are grown inside Israel or in an illegal Israeli settlements because all Israeli agricultural businesses are involved in human rights violations. We also call for a boycott of all Israeli universities, because they are implicated, to various degrees, in the design, implementation, justification, or whitewash of Israel's crimes against Palestinians.
Just like South Africa under apartheid, Israel as a state is responsible for the occupation, colonization and apartheid policies that it implements.
Some of our biggest campaigns are against companies that operate in illegal Israeli settlements in the occupied Palestinian territory. However, support for a full boycott of Israel's regime of oppression is widespread. Academic associations and groups of academics, writers and artists in the US, Canada, South Africa, Brazil, and across Europe have come out in support of an academic and/or cultural boycott of Israel.
As our movement grows, so do our skills, ambitions and ability to achieve tangible, strategic and sustainable results. Targets are regularly reassessed as the BDS movement grows.