Puma apparently sought to shed some of its complicity in Israel’s violations of international law, but failed at even doing that. Puma should focus on ending all complicity in Israel's violations of Palestinian rights, not damage control and public relations campaigns.
Take action now to urge top football player Raheem Sterling to refuse Puma's offer as long as Puma continues to support Israel's racist apartheid policies oppressing Palestinians.
Join Third #BoycottPuma Global Day of Action on May 4 to remind Puma shareholders that complicity in Israel's illegal settlements is immoral and makes Palestinian families even more vulnerable at a time of global pandemic.
Puma sponsors the Israel Football Association (IFA), which includes settlement teams, and Puma’s exclusive licensee in Israel, Delta Galil is listed in the United Nations database of settlement companies.