Today, Runners for Justice in Palestine are heading to Reebok headquarters in Boston. They will deliver a letter from 367 Palestinian sports teams calling on Reebok to end its sponsorship of the Israel Football Association (IFA).
Two weeks ago, Reebok actually called for its logo to be removed from the IFA, only to immediately backtrack on its decision, saying it continues to “proudly” sponsor the IFA despite its well-documented complicity in Israel’s crimes against Palestinians.
We need to pressure Reebok, as we did PUMA, Adidas, and Erreà before them, to end its contract with the IFA.
Join Runners for Justice in Palestine in delivering the letter to Reebok! Share it now!
The IFA is directly complicit in Israel’s decades-long apartheid regime and military occupation, and more recently, its Gaza genocide. The IFA includes in its official leagues teams based in illegal Israeli settlements on occupied Palestinian land and advocates, together with the Israeli government, to maintain them.
Israel’s national team, the public face of the IFA, has dedicated matches, and IFA clubs have sent care packages, to Israeli soldiers committing genocide in Gaza.
The fragile ceasefire in Gaza, while bringing desperately needed relief to Palestinians in Gaza, will not end Israel’s genocide or its 77-year apartheid regime oppressing all Palestinians.
Only by holding complicit companies like Reebok accountable can we help end Israel’s grave crimes against Palestinians.
Take the Boycott Reebok pledge
Boycotts work. We’ve proven that over and over. Boycott campaigns just forced US running shoe brand Saucony to withdrew as sponsor of Israel’s so-called Jerusalem marathon over its route through Israeli occupied Palestinian East Jerusalem and the fact that it featured as race “ambassadors” Israeli soldiers who have served in Israel’s Gaza genocide. We can do this again.
Join the Boycott Reebok Global Day of Action on November 22, 2025.