Update

Groups Across the World Join Boycott PUMA Global Day of Action

From Kuala Lumpur to Paris, from Tokyo to Berlin, from Kuwait City to London, actions were held at PUMA shops and retailers, at human rights festivals, football matches and anti-racist football tournaments urging PUMA to end complicity in Israeli apartheid.

On Saturday, June 24, 2023, the #BoycottPUMA Global Day of Action let PUMA know the campaign will only continue to grow until it ends complicity in Israeli apartheid.

From Kuala Lumpur to Paris, from Tokyo to Berlin, from Kuwait City to London, actions were held at PUMA shops and retailers, at human rights festivals, football matches and anti-racist football tournaments.

Front and center in many protests were images of young Palestinian footballers gunned down by Israeli soldiers over the past two years. Just days before the day of action, Israeli soldiers murdered 24-year-old footballer Omar Qatin, a father of two, who was defending his neighbors from armed Israeli settlers violently rampaging through his village of Turmus Ayya.

Thousands of leaflets were handed out informing shoppers of PUMA’s complicit partnership with the Israel Football Association, which governs and advocates for teams in illegal Israeli settlements on stolen Palestinian land.

Online, #BoycottPUMA was a worldwide trending topic and the hashtag in English and Arabic had a reach of over 14 million.

Just as international graffiti artist Banksy has done with his kitten in Gaza, the day of action put the power of cats on social media to use for Palestinian rights with #CatsVsPUMA. Images of cats with Boycott PUMA signs and messages filled social media.

Last month, actions inside, outside and online during PUMA’s annual shareholders meeting had the CEO so flustered that he said “BDS” instead of “BCI” while talking about the Better Cotton Initiative. The growing boycott campaign clearly weighs heavily on his mind.

Earlier this month, when PUMA held a promo event in London with NBA star Melo Ball, activists ensured fans knew about PUMA’s role in supporting Israel’s crimes against Palestinians.

We’ve pledged #NoRestForPUMA, and we are keeping that pledge until PUMA ends complicity in Israeli apartheid by ending its partnership with the Israel Football Association. 

Join the campaign: pacbi@bdsmovement.net


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