Outraged at apartheid Israel’s crimes against Palestinians? Here are 5 things you can do.

In many countries, governments and corporations are deeply complicit with Israel’s decades-old regime of military occupation, settler-colonialism and apartheid, just as they were complicit in the apartheid regime in South Africa. Israel can only sustain this regime of oppression with international complicity. 

Here are the 5 most effective things YOU can do to challenge this complicity and support the Palestinian struggle for freedom, justice and equality:

  1. Work with progressive networks to pressure parliament and government to (a) end all military-security cooperation and trade (military funding in the US case) with apartheid Israel and similarly criminal regimes of oppression worldwide, (b) ban all goods/services of companies operating in Israel’s illegal colonial settlements; and (c) demand a UN investigation of Israeli apartheid.

  2. Mobilize pressure in your community, trade union, association, church, social network, student government/union, city council, cultural center, or other organization to declare it an Apartheid Free Zone (AFZ), ending all relations with apartheid Israel and companies that are complicit in its system of oppression.

  3. Boycott products/services of, and/or mobilize institutional pressure to divest from, Israeli and international companies and banks that are complicit in Israeli war crimes and crimes against humanity. This includes all Israeli banks (Leumi, Hapoalim, etc.) and major multinationals such as: Elbit Systems, HP, G4S/Allied Universal, AXA, CAF, PUMA, Caterpillar, General Mills/Pillsbury, Hyundai Heavy Industries, JCB, Volvo, Barclays Bank, Alstom, Motorola Solutions, and CEMEX.

  4. Cancel all academic, cultural, sports, and tourism engagements in Israel or supported/sponsored by Israel (or its lobby groups and complicit institutions).

  5. Join a BDS campaign or a strategic Palestine solidarity group near you to act collectively and effectively.

Channel your anger and mobilize to dismantle apartheid and all forms of racism and oppression.

Action Alert

Only See Great? Palestinians Only See Apartheid Sponsored by PUMA

As protests take place across the world ahead of the PUMA shareholders meeting, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid.

PUMA’s new marketing campaign, Only See Great, claims to spark a spirit of “optimism” and “hope.”

Only See Great? Palestinians Only See Apartheid, sponsored by PUMA.

No matter where they look, Palestinians only see illegal Israeli settlements forcing them off their land.

No matter where they look, Palestinians only see Israeli military checkpoints and walls restricting where they live, learn, work and play.

No matter where they look, Palestinians only see armed Israeli soldiers invading football pitches, university campuses and even children’s bedrooms during the night.

Tell PUMA: Palestinians #OnlySeeApartheid Sponsored by PUMA #OnlySeeGreat? Palestinians #OnlySeeApartheid sponsored by @Puma.

PUMA’s campaign claims to explore the “very idea of achieving greatness, what it means to struggle to do so.”

Palestinians struggle every day to overcome the obstacles Israeli apartheid places at every turn.

Palestinians find greatness in their decades-long struggle for freedom, justice and equality.

Join them.

Share video of rugby player Duncan Casey: “Together, let’s boycott Puma” Rugby player Duncan Casey: As athletes we have a responsibility to ensure that sport isn't used to facilitate oppression.

PUMA is the main sponsor of the Israel Football Association, which includes teams in illegal Israeli settlements.

More than 200 Palestinian teams and athletes are calling to #BoycottPuma until it ends its support for Israel’s regime of apartheid and military occupation. Sports teams and athletes across the world support them.

Retired Irish rugby player Duncan Casey said,

Sport is about fair play and inclusion. Those that say sport and politics should not mix have the luxury of doing so because the politics does not affect their lives. The politics of apartheid affect the lives of Palestinians every day. As athletes did previously against apartheid in South Africa, we can use our voices to support our Palestinian colleagues and convince Puma to end its relationship with the Israel Football Association.

As protests take place across the world ahead of the PUMA shareholders meeting on May 5, take action now to tell PUMA: We don’t need “inspiring” marketing ploys. We need PUMA to stop supporting Israeli apartheid. 


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