Protests Around the World Urge New PUMA CEO to End Complicity in Israeli Apartheid
Palestinian rights supporters delivered a letter to PUMA’s CEO from players of the Palestinian football club Balata, whose player 16-year-old Saeed Odeh was gunned down by Israeli soldiers in May 2021 as PUMA shareholders met to talk about profits.
On Saturday, January 21, 2023, protests across the world for the #BoycottPUMA Global Day of Action sent a strong message to PUMA’s new CEO.
From Europe to Asia to Oceania, protests were held at PUMA-branded shops and retailers, where Palestinian rights supporters delivered a letter to PUMA’s CEO from players of the Palestinian football club Balata.
Balata is one of 235 Palestinian sports teams calling to pressure PUMA until it ends complicity in Israeli apartheid. Balata player 16-year-old Saeed Odeh was gunned down by Israeli soldiers in May 2021 on the same day that PUMA shareholders met to talk about profits.
In the letter, the Palestinian footballers tell PUMA’s new CEO he has a choice to make:
Join the growing global consensus, including socially responsible businesses, refusing complicity in Israeli apartheid.
Or
Be on record for supporting a brutal apartheid regime that guns down young footballers.
Online, more than 2,700 copies of the Balata letter were sent to the new CEO of PUMA. The social media reach of the #BoycottPUMA hashtag topped 14 million, and a video from Balata player Ameen Mizyed was widely circulated.
Teams in a number of countries have dropped PUMA, most recently the Oakland Roots in California.
PUMA’s celebrity ambassadors and business partners have been raising ethical concerns over PUMA’s sponsorship of the Israel Football Association (IFA). The IFA governs and advocates on behalf of teams in illegal Israeli settlements on stolen Palestinian land.
As all Palestinians brace for what Israel’s most racist and fundamentalist government ever has in store, taking action against corporations like PUMA that support Israel's apartheid regime is more important than ever.
Groups around the world have pledged #NoRestForPUMA until it ends complicity in Israeli apartheid. We’re keeping that pledge.
Contact us to get involved: [email protected]
Below are tweets from the Global Day of Action.
The #BoycottPUMA Global Day of Action sent a strong message to @PUMA’s new CEO!
PUMA must join the growing global consensus refusing complicity in Israeli apartheid, or it will continue to face escalating boycott campaigns.
More photos and videos: https://t.co/Kz2g65gDSQ pic.twitter.com/V3mvie8Dt2
— PACBI (@PACBI) January 24, 2023
Protests across the world and 2500+ copies of Palestinian footballers' letter sent to new @PUMA CEO.
The #BoycottPUMA Global Day of Action sent PUMA a strong message:
It's time to break with the past and end complicity in Israeli apartheid!
Take action: https://t.co/VSblOCFuL0 pic.twitter.com/psySG4O8Y0
— PACBI (@PACBI) January 22, 2023
Players of Palestinian team Balata to new @PUMA CEO:
You have a choice.
Join growing global consensus, including socially responsible companies, refusing complicity in Israeli apartheid.
Or maintain support for a brutal apartheid regime that kills footballers.#BoycottPUMA pic.twitter.com/VSXUKQOiJb
— PACBI (@PACBI) January 20, 2023
Kuala Lumpur for the #BoycottPUMA Global Day of Action! Rally at the University of Malaya, where birds were released to symbolize freedom for Palestinians.@PUMA supports Israeli apartheid, which denies Palestinian rights, including freedom.
Join online: https://t.co/VSblOCFuL0 pic.twitter.com/gmzA2l7xc3
— PACBI (@PACBI) January 21, 2023
Australia for the #BoycottPUMA Global Day of Action!
Supporters of Palestinian rights delivered the letter from Palestinian football club Balata calling on @PUMA to end complicity in Israeli apartheid.
Join in! Send Balata's letter to PUMA's new CEO: https://t.co/9H9DDToQJ4 https://t.co/QzTTYmEXd2
— PACBI (@PACBI) January 21, 2023
Tokyo for the #BoycottPUMA Global Day of Action!
Groups worldwide are protesting @PUMA's complicity in Israel's apartheid regime oppressing millions of Palestinians.
Join online. Send the letter from Palestinian football team Balata to the new PUMA CEO:https://t.co/VSblOCFuL0 pic.twitter.com/krxNZjKjbn
— PACBI (@PACBI) January 21, 2023
Palestinian football club Balata is right.@PUMA's new CEO has a choice:
Join growing global consensus refusing complicity in Israeli apartheid.
Or remain complicit in an apartheid regime that kills footballers.#BoycottPUMAhttps://t.co/zKlOi2lVocpic.twitter.com/BNRy7qiA0r
— Amnesty International Okanagan (@AmnestyOkanagan) January 20, 2023
Osaka for the #BoycottPUMA Global Day of Action!
Join actions online. Send Palestinian football club Balata's letter to new @PUMA CEO urging him to take the company in a new direction and end complicity in Israeli apartheid.
2200+ copies already sent! https://t.co/9H9DDTpoyC https://t.co/OsV8GC9LLP
— PACBI (@PACBI) January 21, 2023
London has a message for the new @PUMA CEO!
It's time to end PUMA's complicity in Israel's brutal apartheid regime.
Take action online. Send Palestinian football club Balata's letter to PUMA. https://t.co/9H9DDToQJ4#BoycottPUMA https://t.co/9gqcEZcJdI
— PACBI (@PACBI) January 21, 2023
Paris for the #BoycottPUMA Global Day of Action!
Join online! Send the new @PUMA CEO the letter and video of Palestinian football club Balata, among the 235 Palestinian teams urging PUMA to end complicity in Israeli apartheid.https://t.co/9H9DDTpoyC https://t.co/gpSyOCFxs2
— PACBI (@PACBI) January 21, 2023
Round 2 for the #BoycottPUMA Global Day of Action in Kuala Lumpur!
After a rally at Malaya University in the morning, a Boycott PUMA futsal tournament spread the word about @PUMA's complicity in Israeli apartheid.
Join online actions now: https://t.co/VSblOCFuL0 pic.twitter.com/x9RhZk0jca
— PACBI (@PACBI) January 21, 2023
More from France for #BoycottPUMA Global Day of Action!@PUMA sponsors the Israel Football Assoc, which governs & advocates for teams in illegal Israeli settlements on stolen Palestinian land.
Send a letter from Palestinian footballers to PUMA's new CEO: https://t.co/9H9DDToQJ4 https://t.co/8AaIuuE0TX
— PACBI (@PACBI) January 21, 2023
Wondering why there are #BoycottPUMA protests today? Here are just some of the reasons.
How many more before you end complicity, @PUMA?
Send a letter to PUMA's new CEO from Balata FC, whose 16-year-old player Saeed Odeh was murdered by apartheid Israel. https://t.co/VSblOCFuL0 pic.twitter.com/erm2lpA57F
— PACBI (@PACBI) January 21, 2023
Berlin for the #BoycottPUMA Global Day of Action!
Groups around the world are protesting @PUMA's complicity in Israeli apartheid oppressing Palestinians.
Join online! Send the video and letter from Palestinian football club Balata to PUMA's new CEO. https://t.co/9H9DDToQJ4 https://t.co/HrKrAsQBvm
— PACBI (@PACBI) January 22, 2023
Groups across Britain joined the #BoycottPUMA Global Day of Action!
They sent a clear message to @PUMA's new CEO: Break with the past and end PUMA's complicity in Israeli apartheid.
Share Palestinian football club Balata's letter and video with PUMA now:https://t.co/VSblOCFuL0 pic.twitter.com/UPTXbzLnmv
— PACBI (@PACBI) January 22, 2023
Palestinian football club Balata is right.@PUMA's new CEO has a choice:
Join growing global consensus refusing complicity in Israeli apartheid.
Or remain complicit in an apartheid regime that kills footballers.#BoycottPUMAhttps://t.co/sAmR8CbNOXpic.twitter.com/iCDhI7t6XY
— Kenyans4Palestine (@Kenyans4Pal) January 22, 2023
Australia out for the #BoycottPUMA Global Day of Action!
Across the world, human rights groups are supporting the call from 235 Palestinian sports teams to boycott @PUMA until it ends complicity in Israeli apartheid.
Write to PUMA's new CEO now: https://t.co/VSblOCFuL0 pic.twitter.com/teTEeGjhhM
— PACBI (@PACBI) January 22, 2023
Manchester activists occupy the PUMA section of Sports Direct during the #BoycottPuma Global Day Of Action#BDS#BoycottPuma pic.twitter.com/09WEB1GTKu
— ManchesterPSC (@ManchesterPSC) January 22, 2023
From the temples of Kyoto for the #BoycottPUMA Global Day of Action!
235 Palestinian teams are calling to boycott @PUMA until it ends complicity in Israeli apartheid oppressing Palestinians.
Send a letter from Palestinian footballers to PUMA's new CEO: https://t.co/9H9DDToQJ4 https://t.co/shnSwRik67
— PACBI (@PACBI) January 22, 2023
Paris popular football club MFC 1871 joins #BoycottPUMA Global Day of Action, recalling Palestinian footballers killed by apartheid Israel.
Send the new @PUMA CEO a letter from Palestinian footballers urging PUMA to end complicity in Israeli apartheid:https://t.co/9H9DDToQJ4 https://t.co/5I1dZBvMu3
— PACBI (@PACBI) January 23, 2023
Well done to the brilliant people of the Resistance Choir for their BDS action and song for the international #BoycottPuma day of action. #FreePalestine pic.twitter.com/0NsI3qc70u
— IPSC (@ipsc48) January 23, 2023
Our information stall at the GPO on Saturday where we joined the international #BoycottPUMA day of action. pic.twitter.com/uJQXg2d1ra
— IPSC (@ipsc48) January 23, 2023
Stockholm was among many cities joining the #BoycottPUMA Global Day of Action Jan 21.
Take action now! Join 2800+ others and send Palestinian football club Balata's letter to @PUMA's new CEO urging the company to end complicity in Israeli apartheid.https://t.co/VSblOCFuL0 pic.twitter.com/nWhZfwl96M— PACBI (@PACBI) January 25, 2023
