Race Against Israeli Apartheid
On the evening of Friday 25 March 2011, the day of the Jerusalem Marathon whose major sponsor is Adidas, BDS activists held their own race against Israeli Apartheid inside the Adidas flagship store on London’s Oxford Street.
This is the first of many actions that will bring Adidas’s shameful sponsorship of a marathon that promotes a municipality that is actively involved in ethnic cleansing of Palestinians, demolition of houses and destruction of people and property into the public spotlight.
The runners attracted attention from shop staff, customers and the general public and distributed flyers to customers both inside and outside on Oxford Street explaining that the Jerusalem Marathon is yet is another attempt by Israel to whitewash their atrocious human rights record and to urge Adidas not to sponsor the 2012 Jerusalem Marathon that will be held on 16 March 2012. The store was evacuated and was forced to close for a time.
Afterwards, activists returned, spoke to and presented the manager with a document explaining the purpose of our action that we requested be forwarded to their head office.
Participants from the "IDF" have their own starting time in the Jerusalem Marathon (photo courtesy of Israeli activists supporting the Palestinian-led BDS movement).