Action Alert

#BoycottPuma Round Two: Join Second Global Day of Action, October 26

Groups around the world are gearing up for the second day of action protesting Puma's support for Israel's illegal settlements on stolen Palestinian land. Join them on October 26!

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Across the world, fans of fair play and sports for everyone are joining the call from Palestinian teams and athletes to boycott sportswear manufacturer Puma until it ends support for Israel’s illegal military occupation and denial of Palestinian human rights.

Puma is the main sponsor of the Israel Football Association (IFA), which proudly includes and advocates on behalf of teams in Israeli settlements pushing Palestinian families off their land. Israeli settlements are illegal and constitute a war crime under international law.

Last June, groups in more than 20 countries joined the first Global #BoycottPuma Day of Action, with protests at Puma shops and offices and at Puma-sponsored teams. On social media, #BoycottPuma was THE most tweeted Puma-related hashtag that day.

We’re back for round two.

Join the Second Global #BoycottPuma Day of Action, October 26, 2019.
Register your group’s interest now to receive updates and material.

Puma is feeling the pressure. To sideline criticism, Puma is resorting to ridiculous claims, including a “devotion to universal equality.”

A “devotion to universal equality” must mean not sporting with apartheid! It requires Puma to end its:

  • complicity in whitewashing Israel’s illegal land grabs that rob Palestinians of territory and natural resources.
  • support for Israel’s occupation infrastructure that denies Palestinian athletes their rights to freedom of movement and to practice sports.
  • sponsorship of the Israel Football Association.

This year’s Palestine Football Cup has been postponed indefinitely because Israel has denied permits for virtually all players from the winning team of the Gaza League to travel to the occupied West Bank for the finals. Just last week, Israeli forces raided a family football tournament in occupied East Jerusalem, preventing it from going ahead.

Puma’s iconic leaping cat is profiting from Israel’s ever-expanding illegal settlement enterprise and its denial of basic Palestinian human rights.

Join us as we step up pressure on Puma to live up to its claim of promoting social justice.

Register your group’s interest for the Second Global #BoycottPuma Day of Action, October 26, 2019

Take Action:

Below are just a few of the ways your group can get involved in the #BoycottPuma Day of Action.

Involve local sports associations, popular sports teams, fan clubs and anti-racist tournaments in your actions.

And get creative! Bring sports themes to your protests and livestream actions on social media.

1. Organize a creative action at a Puma shop

Get creative. Organize a mock football match or sporting event at a Puma shop. Use Puma’s store locator or search for Puma on Google Maps to find Puma branded shops in your city.

2. Organize a protest at Puma offices

Deliver the letter from 200 Palestinian clubs to Puma offices.

Puma has offices in Germany, the UK, Spain, Portugal, Italy, Sweden, Norway, Finland, Denmark, Austria, Netherlands, France, Czech Republic, Poland, Turkey, South Africa, UAE, the US, Argentina, Chile, Mexico, Peru, India, Australia, Singapore, Malaysia, Indonesia, Japan, South Korea, Hong Kong.

3. Organize a talk or workshop

Involve local sports associations in a workshop or public talk on Israel’s attacks on Palestinian sports and the #BoycottPuma campaign. Get in touch for possible speakers: [email protected]

4. Call on Puma-sponsored teams to #BootPuma

Puma sponsors teams, leagues, athletes and artists. Check to see if local teams are sponsored by Puma and urge them to drop Puma. Call on local athletes sponsored by Puma to use their influence to convince Puma to end its sponsorship deal with the IFA. Follow #PumaFam for news on new sponsorship deals. Get in touch for sample approach letters: [email protected]

5. Start a campaign for Divestment

Investigate whether your pension fund, bank or any other institution you are a member of is an investor in Puma and ask them to divest. Get in touch for help on this: [email protected]

6. Host a social media house party

Join #BoycottPuma social media actions to culture-jam Puma with your friends. Register for the day of action for more information.


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