Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
The central London flagship store of Ahava, an Israeli cosmetics company whose products come from stolen Palestinian natural resourcesin the occupied West Bank, and are produced in the illegal settlement of Mitzpe Shalem, has been forced to move following a sustained cam
On the evening of Friday 25 March 2011, the day of the Jerusalem Marathon whose major sponsor is Adidas, BDS activists held their own race against Israeli Apartheid inside the Adidas flagship store on London’s Oxford Street.
This is the first of many actions that will bring Adidas’s shameful sponsorship of a marathon that promotes a municipality that is actively involved in ethnic cleansing of Palestinians, demolition of houses and destruction of people and property into the public spotlight.
The runners attracted attention from shop staff, customers and the general public and distributed fl
Occupied Palestine, 14 February 2011 – The Palestinian Boycott, Divestment and Sanctions National Committee (BNC), the largest coalition of Palestinian civil society organizations and unions, calls on Adidas to withdraw its sponsorship of the first Jerusalem marathon to take place on March 25, 2011 to avoid becoming complicit in covering up Israel's war crimes and grave human rights abuses.