Boycott, Divestment, Sanctions (BDS) is a Palestinian-led movement for freedom, justice and equality. BDS upholds the simple principle that Palestinians are entitled to the same rights as the rest of humanity.
#BoycottPuma was trending on social media, with a Twitter reach of 9 million, which has since nearly doubled to 17 million. Until PUMA ends its support for Israeli apartheid, the Palestinian-led boycott campaign is only destined to grow.
As groups from New Zealand to South Africa to North America prepare for the #BoycottPUMA Global Day of Action and PUMA’s celebrity ambassadors and business partners raise ethical concerns, join nearly 60,000 people calling on PUMA to end its support for Israeli apartheid.
As Palestinians continue to struggle against Israel’s illegal land grabs, and companies like Ben & Jerry’s pledge to end involvement in illegal Israeli settlements, it’s time for all of us to step up the pressure on Puma to end support for Israeli apartheid.
Palestinian sports teams urge Atlético de Madrid and Inter Milan to cancel their "friendly" match in apartheid Israel organized to sports-wash Israel's latest assault on Palestinians and as star athletes stand up for Palestinian rights in unprecedented numbers.
Palestinian clubs call on FC Barcelona to cancel "friendly" match with racist club Beitar Jerusalem to be played just a few kilometers away from where Palestinians are resisting Israel's forced expulsions, home demolitions and violent repression in Sheikh Jarrah and Silwan in occupied East Jerusalem.
Among the teams calling on European clubs to cancel their friendlies in apartheid Israel is Balata FC, whose promising young player, 16-year-old Said Odeh, was shot and killed by Israeli soldiers in early May.
Just a few kilometers away from where Palestinians are struggling in occupied East Jerusalem, Puma maintains its support for Israeli apartheid. Tell Puma: Supporting Israeli apartheid and ethnic cleansing is a very bad look!
Leaked internal communications show Puma is shamefully using information it knows to be false to reassure its own partners and brand ambassadors who are rightly alarmed over its support for Israeli apartheid.
Active men and women football players (association and American), entire football teams, cricket players, basketball players, boxers and others have all taken to social media to courageously show their solidarity with Palestinians living under the brutal oppression of Israeli apartheid.